One had the sales experience. The other had the drive to build something better.
In 2010 a father and son started a staffing company in Metro Detroit. One had spent years in sales and knew how staffing was actually bought and sold. The other had the drive to build a company that would not behave like the ones they kept hearing about. C3 Workforce, Inc. was incorporated in Michigan in January 2010.
They heard the same thing from almost every prospective client: we have used every staffing company and they are all the same. Great resumes, candidates who do not work out, and a recruiter you never hear from again. That complaint became the founding idea. Any candidate we send to work for you should be qualified enough to work in our own office.
A detail that dates us: when we opened in 2010, we listed the company in Google and in the phone book. Social media was taking off but was nowhere near what it is today, and the Yellow Pages still mattered enough that we paid for the listing. We came in right at the end of that era. Today the people who find us are as likely to be asking an AI as typing into a search box, and we publish our research so the answer they get is a good one.
Sixteen years later C3 is still family owned and operated. The standard has not changed, and neither has the promise that came with it: we actually do what we say we are going to do.
Founding and incorporation dates: Better Business Bureau business profile for C3 Workforce, Inc. (business started January 1, 2010; incorporated January 20, 2010).
